Author: mdvmktg

Mondodelvino is proud to introduce Wine Experience Across

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Mondodelvino group is ready to launch a unique journey among the territories where Cuvage, Ricossa and Poderi dal Nespoli are located. The Wine Experience offers some amazing itineraries especially designed for food & wine lovers.

Priocca, june 25 2020 – Mondodelvino’s brand new wine-tourism project offers a series of proposals designed for wine & food lovers where visitors can create their own personalized itinerary through culture, nature, food and wine experiences and relaxation, in unique territories such as Langhe Roero and Monferrato, recognized as a “World Heritage Site” by UNESCO and Romagna, the land of hospitality and Italian living par excellence. These are the new extras to Wine Experience by Mondodelvino, inaugurated 1 year ago with its experiential museum in Priocca, where an educational, cognitive and emotional space is designed to spread and enhance the Italian wine culture.

The Wine Experience by Mondodelvino project expands and renews itself to continue offering new experiences to visitors and increase the involvement of the territories in which the group’s cellars are located and free to visit throughout the whole summer season. It ideally starts with a visit to the interactive museum in Priocca to discover the history, territories, methods and combinations of wines and then continue through the landscape and its beauties among art, history, culture; but also food and wine  with visits to the winery and tastings immersed in the Piedmont landscape, where the Bubbles Cathedral, home of the Cuvage winery and Tenuta Cà dei Mandorli, home of the Ricossa winery, or in Romagna, where  the headquarters of Poderi dal Nespoli are placed. More itineraries can be explored thanks to e-bike or trekking routes and stop for a picnic in the vineyards or, why not?, a hot air balloon flight, to observe from a privileged point of view the vine-covered hills. You can choose whether to become a winemaker for a day, thanks to an experiential workshop that takes place in the Priocca headquarters and which sees the participants try their hand at recognizing and creating a wine, or learn the secrets of the truffle, from research to culinary combinations. These are just some of the proposals that Mondodelvino has brought together in its portal under the heading ‘Wine Experience’ to let wine & food lovers enjoy the beauty of the territories in which their cellars are located. Through the portal each visitor can thus make their own personalized itinerary according to their interests, booking visits, experiences and tastings and finding all the information just a click away. It is also an opportunity for visitors to get to know new paths and to try authentic experiences, far from the most crowded destinations.

“Our group has always been attentive to the consumer and looking to the future; we strongly believe in the potential that binds a company and the surrounding area and this project proves it “, says Enrico Gobino, Mondodelvino marketing director. “The Museum of Wine Experience has become a point of attraction for educational and cultural purposes and today with this initiative we want to amplify and create new added value to our guests”.

Mondodelvino’s experiential retail is born

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Mondodelvino’s experiential retail presented today with a live event on Zoom Platform. From the discovery of “What wine are you?”, To the direct purchase from the producer, choosing your own Wine Experience and tasting the wine from home with a winemaker or sommelier at your disposal.

 

Forlì, 10 April 2020 – The attitude to retail that stems from the experience of direct sales of wine delivered at home and which has evolved over time with the first online shop of one of the wineries of the Mondodelvino SpA wine group, Poderi dal Nespoli. Today this path is completed with the presentation of the entire group’s online shop but this is not the end, on the contrary, it becomes a multi-channel platform that combines play, shopping experience and meeting through digital solutions and opens up to new projects that they will add over time. This is what Mondodelvino presents today, choosing to communicate through its social channels with a ‘smart’ press conference.
The site that Mondodelvino has structured is a real portal, with the aim of better explaining to the consumer how its business is made up and then moving on to a retail area rich in content that allows you to buy directly from the manufacturer. In this space the user can start their own journey discovering, through the simple test “Which wine are you?”, Which are the wines that best reflect their preferences and consumption needs, thus starting to orient themselves within the rich offer of products that Mondodelvino offers, through its reality made up of several wineries between Piedmont (Cuvage and Ricossa), Romagna (Poderi dal Nespoli) and Sicily (Barone Montalto). In addition to this virtual experience, the user can also start thinking of supporting the organization of their real experience at the Wine Experience, the innovative space that the company inaugurated a year ago in its headquarters in Priocca (CN) and where , in the context of one of the most beautiful viticultural landscapes in the world, that of Langhe Roero and Monferrato, it is possible to visit a multimedia, educational and cognitive path, which allows the visitor to make a journey through the wine culture between history, territories, vines and production processes.

The portal offers various visit and tasting options that the user can decide to buy from home and to create in Priocca. Finally, the experience of direct sales, which brings wine home, but not only.

Mondodelvino wants to enrich the shopping experience offered to its consumer and it does so through a service that is currently made available to all those who buy in the online shop, or the possibility of activating a tasting with a real oenologist or sommelier from the company. Once received the wines purchased on the portal, in fact, it is possible, directly from your own home, to organize a guided tasting moment that uses digital means, with the possibility of being able to also choose between tasting with a winemaker or a sommelier, depending on your own needs. An additional service of great value that the company, always attentive to news and digital trends, wants to dedicate to its customers in order to enrich their ‘user experience’ in Mondodelvino.

Experience, passion, taste and culture. These are the characteristic values of the Mondodelvino SpA group, a dynamic and avant-garde reality that brings quality Italian wine to the world thanks to the new potential of e-commerce sales.

Asti DOCG “Acquesi” is the World Champion Sparkling Aromatic

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wines, has awarded the top award for the best aromatic sparkling wine to a wine produced by the Piedmont-based company Cuvage. The award ceremony was broadcast live on social media from London, Milan and Priocca, during the “Live Show Sparkling Night” evening organised by Cuvage, which is part of the Mondodelvino group.

 

Milan (MI), 4 November 2019 – Made from grapes grown in the vineyards on the hills around the city of Acqui Terme, a terroir historically suited to sparkling wine production, it is produced in the wine cellars of Cuvage and is part of the line of local wines under the Acquesi brand: Cuvage Asti DOCG “Acquesi”, ranked number one in the world in the Champagne & Sparkling Wine World Championships in the aromatic sparkling wine category, bringing greater prestige to the Piedmontese art of sparkling winemaking and conquering the stage in London.

 

This was the grand finale of the “Live Show Sparkling Night” held on 4 November and organised by Cuvage, the sparkling wine producer that is part of the Mondodelvino S.p.A. group. At the end of the evening, the winners of the famous international competition were announced, followed by a simultaneous live broadcast from London, Milan and Priocca (CN) in collaboration with Cantina Social, the international team of wine informers that has gained 100,000 followers in the last three years. An event where participants can discover the wines produced by Cuvage, the Piedmont-based winery founded in Acqui Terme in 2011, which uses native grape varieties to enhance a unique terroir and a historical tradition like that of sparkling wines. The evening dedicated to Cuvage, which opened with a Masterclass on the “King of aromatic wines from Piedmont”, held by Paolo Massobrio in collaboration with the oenologist Loris Gava, included a wine tasting dinner featuring the best sparkling wines produced by the winery.

For four years in a row, the wines produced by Cuvage have been tasted and rewarded by the highest authority on champagne and sparkling wines, Tom Stevenson, ending the 2019 edition with a great victory. In fact, this year, the Cuvage Asti DOCG “Acquesi” won as many as three awards: Best in Class Asti Dolce, Best Asti and World Champion Sparkling Aromatic, which was awarded for the first time ever in this category.

 

“It is an honour for us to receive this award, since it is an important recognition not only for our company but also for the whole Piedmont region, and for Italy too. It is a tribute to an ancient name that now deserves to be revamped.” These were the words of Alfeo Martini, founder and president of the Mondodelvino group.

 

The Cuvage Asti DOCG “Acquesi” is part of the local line that the company Cuvage dedicates to the city of Acqui Terme. This sparkling wine is produced by carefully selecting a complementary range of white Muscat grapes, grown in the marly-calcareous soil of the hills stretching from the Acqui area to Cossano Belbo with peaks in vineyards in the Mango area, according to the lengthy Martinotti Method (aged in an autoclave for at least four months). It is a straw yellow sparkling wine, with a fresh and intriguing bouquet with hints of white flowers, peaches and citrus peel. It is excellent paired with dry pastries, jam pies or stuffed baked peaches.

www.cuvage.it